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🔍 I’m explaining 10 reasons why you’re not on Google!

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Hello readers!

Welcome to the complex and fascinating world of Google SEO. At 180°, we understand that ranking well on search engines is crucial for your online success. However, many struggle to appear on Google. This is no coincidence. SEO is a subtle art that blends technique, content, and strategy.


What to Expect in This Article


☝️ Get ready to dive into an enlightening journey through the intricacies of Google SEO. n this article, we will not only identify the top 10 obstacles hindering your online visibility but also provide you with concrete and personalized solutions.


💡 From understanding the subtleties of keywords to solving your site’s technical issues, each part of this article is designed to reveal a crucial aspect of SEO that might be eluding you. We’ll cover a variety of topics, from the importance of backlinks to the impact of social media, along with the nuances of web architecture and content strategies.


🔓 Our goal is to equip you with the knowledge and tools necessary to turn these challenges into opportunities for growth. Whether you’re new to SEO or looking to refine your existing strategy, this guide is your springboard to resounding success on Google.


Get ready to transform your online presence!

10 Reasons Why You’re Not on Google!

🎯 1. Why aiming big can make you lose big on Google

Think targeting popular keywords is the key to success on Google? Think again! Focusing solely on highly competitive “short-tail” queries is like trying to win an F1 race with a city car. According to a study by Ahrefs, targeting long-tail keywords, which are more specific and less competitive, increases your chances of ranking higher.

Consider the difference between “shoes” and “women’s lightweight hiking shoes.” The latter targets a more specific, ready-to-buy audience and reduces competition. In fact, Ahrefs reveals that pages targeting long-tail keywords tend to climb faster in Google’s rankings. So, forget the race for generic keywords and opt for a more nuanced and winning strategy!


📚 2. The secret of page quantity for dominating Google

Believe it or not, size does matter… at least to Google! A website with a limited number of pages is like a library with only three books: not very impressive. According to a study by HubSpot, sites with more than 400 pages generate six times more leads than those with fewer than 100 pages. Why? More pages mean more opportunities to target a variety of relevant keywords and offer rich, diverse content.

But beware, it’s not about filling your site with pointless content. Each page should add value, answer your audience’s questions, and strengthen your authority in your field. Think blogs, case studies, practical guides… It’s like preparing a gourmet buffet: the more delicious choices you offer, the happier your guests (and Google) will be!


🔗 3. Not enough links? Google might ignore you!

Imagine Google as the host of an ultra-exclusive party: backlinks are your invitations. Without them, you risk being left out! Links from other sites to yours are like recommendations in the world of the web. According to a study by Backlinko, sites on the first page of Google have, on average, 3.8 times more backlinks than those in positions 2 to 10.

But remember, quality trumps quantity. A link from a reputable site is worth far more than dozens from unreliable sources. It’s akin to having an endorsement from a celebrity rather than ten unknowns. To boost your backlink profile, focus on creating quality content that naturally encourages sharing, and don’t hesitate to build connections with trustworthy sites in your field.


🔍 4. Google confused? Clarify your theme to rule better

If Google were a tourist in the city of your website, would you give it a clear map or let it wander aimlessly? A well-defined theme is like a city map for Google. A site with a chaotic mix of topics is like sending Google into a maze. According to Moz, a site focused on a specific theme is more likely to establish itself as an authority in its field, which is crucial for ranking.

This means your content should be consistent and centered around your niche. If you run a blog about vegetarian cooking, stick to that theme. Avoid suddenly jumping to unrelated topics like sports cars. It’s like serving a pizza in a French gourmet restaurant – it just doesn’t belong!


☕ 5. The power of fresh content: Google loves it!

Do you know what Google loves as much as a hot cup of coffee in the morning? Fresh and regularly updated content on your site! It’s like feeding Google your best dish, day after day. According to a study by HubSpot, sites that publish more than 16 blog posts per month get almost 3.5 times more traffic than those that publish four or fewer. That’s huge, right?

Publishing frequently doesn’t mean sacrificing quality for quantity. Each article should bring something tasty to the table: useful information, unique insights, or solutions to common problems. Think of it like your favorite TV series; each new episode brings its share of surprises and keeps the interest alive. So, keep your site vibrant and exciting with fresh content, and watch your traffic (and your Google ranking) soar!


🏗️ 6. Lost Google? Clarify your web architecture!

Imagine Google as a private detective searching for clues on your site. If your web architecture is a mess, even the best detective will struggle to find what they’re looking for. A poorly organized site structure is like sending Google on a treasure hunt without a map. According to Search Engine Journal, clear navigation and a logical site structure are essential to help Google understand and effectively index your content.

Ensure your site has a clear hierarchy, logical URLs, and title and description tags that guide Google through your pages. It’s like leaving breadcrumbs to guide Google through the forest of your content. A well-organized site structure makes Google’s job easier, which can translate into better rankings in search results.


🚫 7. Penalized by Google? Here’s how to tell!

It’s somewhat like receiving a red card in soccer, but in the SEO world. If your site has been penalized by Google, it’s as if you’ve been benched. Penalties can occur for various reasons, such as poor-quality content or dubious backlink practices. According to Moz, identifying a Google penalty can be tricky, but there are telltale signs, like a sudden drop in traffic or disappearance from rankings for your usual keywords.


If you suspect a penalty, the first place to check is Google Search Console, which can inform you of any manual actions taken against your site. Once identified, the key is to quickly rectify the issue and submit a reconsideration request to Google. It’s akin to apologizing after receiving a red card, hoping to get back in the game.


📢 8. Ignoring social media is like saying goodbye to Google

Thinking that social media has no impact on your Google ranking is like ignoring half the audience at a concert. Although Google states that social signals are not a direct ranking factor, their indirect influence is undeniable. A study by CognitiveSEO showed a correlation between social shares and search result rankings. The more your content is shared, the more visibility it gains, which can lead to natural backlinks and increased traffic.


In essence, an active social media strategy can significantly extend the reach of your content. It’s like having a megaphone for your website. Regularly share quality content, engage with your audience, and watch your backlink network and traffic grow. Social media are the unsung heroes of your SEO strategy!


👀 9. Is your site invisible to Google? Check this!

It’s like playing hide and seek with Google, but never being found. If your site is blocking search engines, it’s as if you’ve hung a “Do Not Disturb” sign on your virtual front door. The usual suspect? A poorly configured robots.txt file or meta noindex tags. According to SEMrush, about 4% of site visibility issues are due to bad robots.txt configurations.


To avoid this trap, ensure your robots.txt file allows access to the important parts of your site. Similarly, make sure that meta noindex tags are only used where necessary. It’s like giving Google a VIP pass to freely explore your site. A technical audit can help you detect and correct these errors, thus opening the door to better indexing and visibility on Google.


⏳ 10. Patience and SEO: timing for new content

Launching onto the web is akin to arriving at a huge party where everyone already knows each other. You can’t just walk in and instantly become the star. According to an analysis by Ahrefs, it typically takes between 2 to 6 months for a new page to reach its peak position in Google’s search results. This is the time needed for Google to discover, crawl, and assess your content.


But this isn’t a reason to sit back and relax! During this period, continue to refine your SEO, publish quality content, and build backlinks. Think of it as weaving your web on the internet. The more active and relevant you are, the quicker Google will take notice. Patience is key, but with consistent effort, you’ll see your site climb the rankings.

Wrap Up:

Unlock your potential on Google with a free consultation!

In conclusion, your presence on Google is influenced by multiple factors, ranging from the quality of your content to the technical structure of your site. Understanding and addressing these aspects is crucial for improving your online visibility and reaching your target audience. At 180°, we are dedicated to turning these challenges into opportunities, using proven SEO strategies tailored to your specific needs.


🚀 If you’re struggling to position yourself on Google, don’t hesitate to contact us for a free initial consultation. Our expertise in website creation, web marketing, and SEO is your asset for a successful online presence. Together, we can analyze your site, identify areas for improvement, and implement a winning strategy.


Take control of your online visibility today with 180°, your partner in digital success. Contact us for your free consultation and let’s take the first step together towards a brighter digital future!